What is a BIMI Record?
A BIMI (Brand Indicators for Message Identification) Record is an email authentication standard that allows organizations to display their verified brand logo next to emails in supported mail clients. It builds on existing email authentication mechanisms such as DMARC, DKIM, and SPF.
BIMI enhances trust by providing a visual indicator that an email originates from a legitimate and authenticated domain.
What is a BIMI Record used for?
BIMI is used to improve email trust and reduce the effectiveness of attacks such as Phishing and Business Email Compromise (BEC). It helps users quickly identify legitimate communications.
Organizations implement BIMI alongside DMARC enforcement to strengthen Email Security Gateway (ESG) effectiveness and improve overall Security Posture.
